Startups Gone Wild


Ready to strike out on your own? To join the growing force of entrepreneurs? Whether by chance or deliberation, necessity entrepreneurship is on the rise. Let bestselling author Malcolm Allen equip you with the knowledge, tools, and inspiration needed to take your idea from thought to market. In Startups Gone Wild, learn about the people behind the hundreds of startups that enter the market each year. These pioneers take personal, social, and financial risks—and while the majority fail in the first year, others reap massive rewards. What’s the difference, and how do you make sure you fall into the rewards category? Understanding the motivation behind the leap. Inside you’ll find: • Real-life Experiences • Detailed Examples • The Ins and Outs of Loans and Leases • Hiring and Firing • Customer Relations • Essential Small Business Matters Plato said, “Necessity is the mother of invention.” It’s more meaningful now than ever. Learn how the challenge of a new business venture sparks creative thinking and can make you better, smarter, and more capable. We can learn from other people’s mistakes—but we can also learn from their successes. Grab your copy of Startups Gone Wild, and understand what it takes from those who have been there. It’s your turn to Startup!